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CAFÉ SIGNAGE

Client: Owens & Minor

Role: Art Direction, Graphic Design, Photo Editing

Deliverables: 42 in. x 36 in. Framed Signs

I was asked by the Café Manager to refresh a few outdated signs hanging around the Home Office café. O&M's mission, vision, and values (MVV) had recently been revamped around the same time, so it was decided that these signs should tie to that campaign in some way. I incorporated the three colors used in the MVV campaign as the main colors of each sign, and the quotes, which were provided by the Director of Communications, also incorporated language found in the new MVV statements. I was also responsible for choosing the photos, clipping them, adding appropriate shadowing, and editing each to have a similar tone.

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